Executive Summary
Introduction
ForSka is a technology intensive start-up company that attempts to redefine investment management by offering investors financial investment management, trading and risk management tools, that use artificial intelligence and algorithm-driven advanced investment management techniques, with strong social features through new media channels such as a highly interactive Ajax based websites, Blackberry/iPhone applications and Facebook applications.
Value Proposition
Individual investors can depend on ForSka’s artificial intelligence and algorithm driven investment management and risk management tools for picking investments and formulating investment strategies based on their risk profiles, unique constraints and market conditions. Professional Portfolio Managers can use ForSka to construct and manage portfolios suited to their required risk-return profile by managing key portfolio characteristics and parameters. In addition, investors can use the social features of ForSka to exchange ideas with one another and better manage their investments.
Market
Our market consists of two segments: Individual investors and Professional investors. The individual investor segment consists of computer literate and fairly technology savvy individual investors and is valued at SGD 6.17 billion. The professional investor segment consists of small and mid-sized Investment Management firms as well as Private Wealth Management firms. This market segment is valued at SGD 25.4 billion.
Business Model
ForSka’s unique business model that generates revenue through brokers helps keep the application free for individual investors. Whenever they use the system to generate a strategy, they will be offered an option to execute it through a broker. These brokers will be charged per referred trade. Advertising is also expected to contribute substantially to ForSka’s revenues. Professional investment managers will be charged a fee for using ForSka
Competitive Advantage
ForSka will differentiate itself from the competition by providing highly customizable, integrated investment management, trading and risk management tools using artificial intelligence and algorithms which constantly learn from new financial data. The ease of use and intuitive nature of the user interface coupled with integration with brokers and with new media channels such as Twitter, Facebook and BlackBerry/iPhone will also help lock users in to ForSka.
Management Team
Young, energetic and passionate, the founder Ashwini Pillutla has worked with top tier investment banks and start-up companies.